Indie music is short for indepent music and it is beautiful. A beautiful version of it from Macklemore. He made a song about that he wanted to sign up with a record deal but in the end only would make around 8%, which is of course next to nothing. And now he is one of the largest, on his own.
Snippet from Wikipedia. Check it out.
Many acts choose to go from an independent label to a major label if given the opportunity, as major labels have considerably more power and financial means to promote and distribute product, thus increasing the chances of greater success. Some acts, however, may choose not to go to a major label if given the opportunity, as independence generally offers more freedom. – And in this last part lies the true to yourself part. It’s beautiful, it really is.
Check out this song of Macklemore below. Making everything on his own. A true hero.